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How Cannabis is Overtaking the Texas Wine Industry in Revenue

Updated: Sep 29, 2023


Well, who'd have thought? The Lone Star State, better known for its love of barbecues and cowboy boots, now finds itself amidst a green revolution. We aren’t talking about a new kind of salsa, folks! This is all about how cannabis is surpassing the wine industry in revenue. And mind you, this ain't just small beans; it's a big, green tidal wave that's taking Texas by storm.

Cannabis: The Lone Star's New Gold Rush

Cannabis Plants

Medical Marijuana Makes Its Mark

  • Patient Power: With over 60,000 registered medical marijuana patients, cannabis isn't just a fleeting trend in Texas. It's a burgeoning industry, fostering a whopping economic growth ranging from $19.1 billion to $22.4 billion.

  • Employment Explosion: Move over, traditional industries! Over 50,000 Texans are now riding the cannabis wave, pocketing over $1.6 billion in wages.

Wine: Is it Losing its Sparkle?

The Texas wine industry has been a heavyweight contender for quite some time, racking up over $20 billion for the state's purse. But here's the catch:

  • It supports over 141,000 jobs, yet the combined wage total is nearly $7 billion. In contrast, the cannabis industry, with its 50,000 workforce, already boasts $1.6 billion. Do the math!

Shifting Tastes: From the Wine Glass to the Green Leaf

Can you believe it? Since 2010, youngsters between 21-29 are puffing up cannabis use by 55%, while giving the cold shoulder to alcohol, whose consumption dipped by 11%. It's not just a flash in the pan; it seems like this green trend is here to stay for decades.

Wine glass with wine being poured in

What’s the Buzz about Texas’s MMJ Program?

Texas, with its restricted MMJ program, has been playing it cool, only allowing low-THC oil with less than 1% THC. But, with nine qualifying conditions now up from a mere one in 2015, it seems Texas is slowly but surely warming up to cannabis.

Why Should You Care?

The Texas Hemp Coalition called this growth an absolute "landmark." So, if you're placing your bets, it might be wise to lean into the green, especially if you consider the huge potential when (and it's probably a matter of 'when', not 'if') cannabis gets fully legal in Texas.


  • Why is the cannabis industry booming in Texas? Well, with a huge number of registered MMJ patients and growing acceptance, it’s no wonder cannabis is the new darling of Texas.

  • Is the wine industry really being overshadowed by cannabis? It’s not so black and white. While the wine industry still brings in big bucks, the rapid growth and potential of the cannabis industry simply can't be ignored.

  • What's the future of the cannabis industry in Texas? With increasing acceptance and potential legalization on the horizon, the sky’s the limit for cannabis in the Lone Star State.

Cannabis and magazine

In a Nutshell

To wrap things up, while wine has been Texas's long-time liquid gold, it seems the green leaf is the new star in town. With massive economic growth, increasing acceptance, and unmatched potential, it's no wonder cannabis is giving wine a run for its money. Only time will tell if it’ll fully surpass its grapey counterpart, but for now, Texas, it's high time to embrace the change.

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